Big it up for Elmore

Jackie Collins has two big things: big hair and big sales.

She’s also revealed that she’s a big fan of the late Elmore Leonard, who died on August 20 2013.

Writing in The Guardian she says: “I am for ever a fan”.

That, at least, is something she and I can share.

What I don’t quite agree with is her response to Leonard’s 10 Rules of Writing.  Only three of them appeal to her: “Use regional dialect, patois, sparingly”; “Don’t go into great detail describing places and things”; and “Try to leave out the part that readers tend to skip”.

Perhaps what Collins is missing is that Leonard’s rules were for him and for people who wanted to either write like him or at least write for his chosen genre.

I don’t think he was suggesting they were universal.

Interestingly, Collins makes no mention of Leonard’s earliest work as an advertising writer. Nor does she say anything about how he believed that – as a writer of fiction – he should be invisible in his work.

These two things are related.

Speaking as an advertising writer, I know how important it is to remain anonymous. If anybody’s going to be identified as the author of an ad, it should be either the client or the product, not the copywriter.

My reckoning is that Leonard carried this through his entire career.

It may not be what makes Collins, me and countless others such big fans.

But it points the way.

He was – and always will be – a big influence on anyone who wants to write originally.

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